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Recent highlights

A quick rundown of the latest from Alex Costa.

Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life & business.

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Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life & business.

Watch

Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life & business.

Watch

Ambitious but lazy? Watch this

If you're looking for excuses, you'll always find one. This video is your wake-up call — let me know if it helped.

Watch

Ambitious but lazy? Watch this

If you're looking for excuses, you'll always find one. This video is your wake-up call — let me know if it helped.

Watch

Ambitious but lazy? Watch this

If you're looking for excuses, you'll always find one. This video is your wake-up call — let me know if it helped.

Watch

Best Home Tech for Men 2025

Get a peek into Alex's New York City apartment and the tech he uses daily to stay organized

Watch

Best Home Tech for Men 2025

Get a peek into Alex's New York City apartment and the tech he uses daily to stay organized

Watch

Best Home Tech for Men 2025

Get a peek into Alex's New York City apartment and the tech he uses daily to stay organized

Watch

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Volumizing Mousse

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Chrome Clay

Sculpt your style with Forte's Chrome Clay. Strong hold, matte finish, and all-day control in a bold, chrome jar.

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Sea Salt Spray

Our best-selling Sea Salt Spray adds natural volume and reworkable hold with every spritz.

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Get Forte Series

Lately on YouTube

Get to know Alex and improve your looks with his latest videos

How to ACTUALLY Grow Your Hair (in 2025)

How to Fix Your Life in the Next 60 Days

Best Men's Hairstyles for 2025 (full guide)

Shop Latest Looks

Recent outfits Alex has worn on social media

Links to his favorite brands

Grooming & Fragrance recommendations

Go to Latest Looks

amazon storefront

Head over to Alex's Amazon Storefront to check out his favorite finds.

Alex's Amazon Storefront

who is Alex Costa?

Alex Costa is the leading voice in men’s grooming, fashion and lifestyle, known for transforming everyday routines into elevated experiences. With a global digital presence of over 8 million followers and a sharp eye for innovation, he empowers the modern man to look sharp, feel confident, and live with intention.