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Recent highlights

A quick rundown of the latest from Alex Costa.

Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life and business.

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Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life and business.

Watch

Alex has a new vlog channel

Alex has recently launched the Behind the Business YouTube channel. Subscribe to see a completely different side of his life and business.

Watch

I styled Iman Gadzhi for UNDER $500

This is how you can get Iman's old money style for under $500

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I styled Iman Gadzhi for UNDER $500

This is how you can get Iman's old money style for under $500

Watch

I styled Iman Gadzhi for UNDER $500

This is how you can get Iman's old money style for under $500

Watch

My Smart Home Tour: Tech items I use daily

Watch Alex's newest video, a tour of his smart home devices

Watch

My Smart Home Tour: Tech items I use daily

Watch Alex's newest video, a tour of his smart home devices

Watch

My Smart Home Tour: Tech items I use daily

Watch Alex's newest video, a tour of his smart home devices

Watch

Alex Costa’s premium haircare line, made for men who want a great hair day, every day

Volumizing Mousse

Boost volume and lift, build confidence. Forte's Volumizing Mousse delivers weightless lift, natural texture, and a fuller look that lasts all day.

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Chrome Clay

Sculpt your style with Forte's Chrome Clay. Strong hold, matte finish, and all-day control in a bold, chrome jar.

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Sea Salt Spray

Our best-selling Sea Salt Spray adds natural volume and reworkable hold with every spritz.

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Get Forte Series

Lately on YouTube

Get to know Alex and improve your looks with his latest videos

How to ACTUALLY Grow Your Hair (in 2025)

How to Fix Your Life in the Next 60 Days

Best Men's Hairstyles for 2025 (full guide)

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Recent outfits Alex has worn on social media

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Grooming & Fragrance recommendations

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amazon storefront

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who is Alex Costa?

Alex Costa is the leading voice in men’s grooming, fashion and lifestyle, known for transforming everyday routines into elevated experiences. With a global digital presence of over 8 million followers and a sharp eye for innovation, he empowers the modern man to look sharp, feel confident, and live with intention.

Global Style Influencer: With over 8 million followers, Alex has become a trusted authority in men’s fashion, grooming, and lifestyle, shaping trends and inspiring confidence worldwide.

Founder of Forte Series: A premium haircare line crafted for high performance, Forte Series reflects Alex’s commitment to quality, innovation, and everyday excellence.

Modern Tastemaker: As a creator, entrepreneur, and industry voice, Alex continues to redefine what it means to be a confident, driven, and style-conscious man today.

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Alex Costa

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Recent highlights

Alex has a new vlog channel

Alex has a new vlog channel

Alex has a new vlog channel

I styled Iman Gadzhi for UNDER $500

I styled Iman Gadzhi for UNDER $500

I styled Iman Gadzhi for UNDER $500

My Smart Home Tour: Tech items I use daily

My Smart Home Tour: Tech items I use daily

My Smart Home Tour: Tech items I use daily

Alex Costa’s premium haircare line, made for men who want a great hair day, every day

Volumizing Mousse

Chrome Clay

Sea Salt Spray

Lately on YouTube

Get to know Alex and improve your looks with his latest videos

Get to know Alex and improve your looks with his latest videos

JOIN Men's image Lab

JOIN Men's image Lab

JOIN Men's image Lab

Image is everything. What does yours say about you?Join MIL to improve your image and unlock your full potential.

Image is everything. What does yours say about you?Join MIL to improve your image and unlock your full potential.