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The latest recommendations from Alex Costa

alex has a new vlog channel

Watch the latest episode of "Behind The Business"

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alex has a new vlog channel

Watch the latest episode of "Behind The Business"

Watch

alex has a new vlog channel

Watch the latest episode of "Behind The Business"

Watch

Citi Strata Elite Mastercard

Built for elevated livng

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Citi Strata Elite Mastercard

Built for elevated livng

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Citi Strata Elite Mastercard

Built for elevated livng

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Free WHOOP Fitness Tracker

A gift from Alex

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Free WHOOP Fitness Tracker

A gift from Alex

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Free WHOOP Fitness Tracker

A gift from Alex

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Volumizing Mousse

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Chrome Clay

Sculpt your style with Forte's Chrome Clay. Strong hold, matte finish, and all-day control in a bold, chrome jar.

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Sea Salt Spray

Our best-selling Sea Salt Spray adds natural volume and reworkable hold with every spritz.

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Lately on YouTube

Get to know Alex and improve your looks with his latest videos

How to ACTUALLY Grow Your Hair

My Ultimate Every Day Carry in 2025

Best Men's Hairstyles for 2025

Shop Latest Looks

Recent outfits Alex has worn on social media

Links to his favorite brands

Grooming & Fragrance recommendations

Go to Latest Looks

amazon storefront

Head over to Alex's Amazon Storefront to check out his favorite finds.

Alex's Amazon Storefront

who is Alex Costa?

Alex Costa is the leading voice in men’s grooming, fashion and lifestyle, known for transforming everyday routines into elevated experiences. With a global digital presence of over 8 million followers and a sharp eye for innovation, he empowers the modern man to look sharp, feel confident, and live with intention.