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The latest recommendations from Alex Costa

Get the Ninja Luxe Café

Espressos, drip coffee, and rapid cold brew all with one machine!

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Get the Ninja Luxe Café

Espressos, drip coffee, and rapid cold brew all with one machine!

Shop

Get the Ninja Luxe Café

Espressos, drip coffee, and rapid cold brew all with one machine!

Shop

Get Rogaine on Amazon

Get Rogaine on Prime Day Deals only until July 11th

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Get Rogaine on Amazon

Get Rogaine on Prime Day Deals only until July 11th

Shop

Get Rogaine on Amazon

Get Rogaine on Prime Day Deals only until July 11th

Shop

Get Plaud AI Note

Be present and let Plaud take your meeting notes

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Get Plaud AI Note

Be present and let Plaud take your meeting notes

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Get Plaud AI Note

Be present and let Plaud take your meeting notes

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Alex Costa’s premium haircare line, made for men who want a great hair day, every day

Volumizing Mousse

Boost volume and lift, build confidence. Forte's Volumizing Mousse delivers weightless lift, natural texture, and a fuller look that lasts all day.

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Chrome Clay

Sculpt your style with Forte's Chrome Clay. Strong hold, matte finish, and all-day control in a bold, chrome jar.

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Sea Salt Spray

Our best-selling Sea Salt Spray adds natural volume and reworkable hold with every spritz.

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Get Forte Series

Lately on YouTube

Get to know Alex and improve your looks with his latest videos

How to ACTUALLY Grow Your Hair (in 2025)

My Ultimate Every Day Carry in 2025

Best Men's Hairstyles for 2025

Shop Latest Looks

Recent outfits Alex has worn on social media

Links to his favorite brands

Grooming & Fragrance recommendations

Go to Latest Looks

amazon storefront

Head over to Alex's Amazon Storefront to check out his favorite finds.

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who is Alex Costa?

Alex Costa is the leading voice in men’s grooming, fashion and lifestyle, known for transforming everyday routines into elevated experiences. With a global digital presence of over 8 million followers and a sharp eye for innovation, he empowers the modern man to look sharp, feel confident, and live with intention.